Companies to develop and distribute multi-faceted, feature-rich digital TV casino and lottery entertainment consumer portal
WALTHAM, MA and NEEDHAM, MA (April 10, 2006) GameLogic, founders of virtual-play gaming platforms for lotteries and casinos, and Navic Networks, a leading innovator of interactive television technology and service provider to the cable industry, today announced a partnership to develop and distribute a new, regulatory-compliant interactive television (iTV) casino and lottery-themed consumer portal.
GameLogic and Navic Networks will design and deploy a new interactive TV network that provides casino and lottery entertainment and information that features on-demand video programming, interactive polls and voting, event listings, specials, classified promotions and coupons, reservation bookings and home-shopping merchandise sales, as well as regulatory-compliant interactive games. The casino-and-lottery-themed iTV network will soon be made available to cable and satellite TV viewers in partnership with participating cable and satellite TV providers throughout the U.S. The companies anticipate announcing an initial slate of distributors in the next several months.
"An iTV network like this is a natural," said GameLogic Chairman and CEO Steven Kane. "Casinos and lotteries are amongst the most popular forms of consumer entertainment bar none, and they are now ubiquitous in the U.S., and there is a huge opportunity to provide a simple, fun, interactive portal where casino and lottery players will never gamble, but can get unlimited information about their favorite casinos and lotteries. Plus, with increased competition in their industries, casinos and lotteries are increasingly becoming conventional consumer marketing organizations, and are actively looking to utilize traditional and new-media outlets that attract their core customers as well as the next generation of player while meeting all government regulations."
"Digital TV distribution has reached the critical-mass point," says Chet Kanojia, Navic Networks, CTO and chairman. "A network like we are developing with GameLogic will find a huge and enthusiastic audience and will demonstrate the awesome content potential of the interactive TV platform."
About GameLogic
GameLogic innovates virtual-play gaming entertainment platforms to help legal casinos and government-sponsored lotteries create new revenues, increase return visits and improve player loyalty. The company's platforms, such as PlayAway(TM), are unique in enabling players to enjoy the gaming experience away from the casino in a regulatory-compliant manner. GameLogic, based in Waltham, MA, was founded three years ago by the creators of Gamesville, one of the early, successful pioneers of online entertainment and games and related marketing. The company's investors include Bain Capital, a $27 billion private equity firm, as well as General Catalyst, and Maveron, whose principals include Howard Schultz, the founder and current chairman of Starbucks. For more information, please visit www.gamelogic.com.
About Navic Networks
Navic Networks is the leading interactive television technology and service provider to the cable, DBS and IPTV industries. Navic's technology powers interactive applications on nearly 27 million digital set-top boxes in North America. Viewers across North America can now interact with their TVs to learn more about advertised products, check theater show-times, upgrade their cable service, and even order pizzas - all without picking up a phone. Navic Networks is a privately held corporation headquartered in Needham, MA. For more information, please visit www.navic.tv.
Contact:
Ed Orgon or
Diane Kolman
The Torrenzano Group
212.681.1700
Bridget Murray
GameLogic
781.693.4400
Eileen Cakouros
Navic Networks
781.433.3261