News

GameLogic Launches Wide Area Internet "Mega Challenge Play" Promotion

Now Accessible through the Websites of Sixteen U.S. Casinos

WALTHAM, MA — (March 10, 2010) — GameLogic, Inc., a provider of interactive marketing solutions for the U.S. regulated gaming industry, today announced the successful launch of "$20,000 Mega Challenge Play" — a groundbreaking networked Internet promotion — across the web sites of sixteen of its casino clients.

For the first time, the "$20,000 Mega Challenge Play" promotion networks together casinos from all over the country into an Internet-based wide-area competition. Players Club members can login in daily to play online games and compete to earn the most points and win a share of the $20,000 in cash prizes. GameLogic developed — and is centrally managing — all aspects of the Mega Challenge Play promotion, including the software, advertising, emailing, prize funding & fulfillment, customer service and official rules.

"Once upon a time, casino marketing focused solely on advertising and direct mail in order to generate casino trips that would result in memorable gambling and entertainment experiences," said John E. Taylor, Jr. President and chief executive officer of GameLogic. "Today, our clients understand that player engagement is no longer bounded by the four walls of the property. Our client casinos are engaging players through turnkey online channels and leveraging the power of wide-area participation in order to extend memorable gambling and entertainment experiences to the Internet."

The original Challenge Play product has quickly proven successful in growing an active online player base and encouraging that base to visit frequently and for long durations. Combining Challenge Play's early success with a wide area networked winning opportunity and corresponding prize pool in the form of the "$20,000 Mega Challenge Play" promotion is expected to deliver significant online participation for the sixteen participating clients.

Taylor continued, "Gamblers love games and the excitement of winning. At GameLogic we are supercharging casino promotions with a first-of-its-kind networked online promotion designed to zero in on both the things casino patrons are seeking and the things our clients' are aiming to achieve."

About GameLogic
GameLogic, Inc. provides a wide variety of interactive marketing products and services including player portals, promotions, database marketing technologies and tools for the US regulated gaming industry. The Company's solutions are proven to help casino and lottery operators create effective marketing strategies that attract new players and reach and increase revenue from existing ones. Leveraging the tremendous popularity of online games, GameLogic's PlayAway™ system features Fun Play™, Bonus Play™, Challenge Play™ and Money Play™ modules — all which provide players with an exciting interface for "personalized play" complete with games, programs and promotions. The Company recently announced its integration with Facebook which allows its clients easy and meaningful access to social gaming and social marketing networks. Based in Waltham, MA, the Company was founded by the creators of Gamesville, a pioneering online entertainment and marketing and promotion system. Investors include Bain Capital Ventures, General Catalyst Partners and Maveron. For more information, please visit www.gamelogic.com.

Contact:
Sarah Bingham
GameLogic
781.693.4308

back