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Trump Entertainment Uses GameLogic to Boost Traffic in its N.J. Properties

GameLogic establishes solid foothold in Atlantic City

WALTHAM, MA — (October 1, 2007) — GameLogic Inc. a provider of casino player loyalty and customer relationship management products to the casino industry, today announced that Trump Entertainment has launched the Company's PlayAway™ Fun Play™ and Bonus Play™ games at its three Atlantic City, New Jersey properties. Trump Entertainment aims to use GameLogic's interactive products to develop new customers and provide existing club customers with Internet based promotions and entertainment.

"It gives us great satisfaction to help one of the leading casino companies grow its customer base for these New Jersey casinos," said John E. Taylor, Jr. GameLogic president and chief executive officer. "Not only does this launch mark our first agreement with a corporate partner and establish a solid presence in the Atlantic City market, it is also one of our largest product rollouts to date."

One of the most recognizable names in gaming, Trump Entertainment Resorts, Inc. owns and operates Trump Taj Mahal Casino Resort and Trump Plaza Hotel and Casino, located on the Boardwalk in Atlantic City, New Jersey, and Trump Marina Hotel Casino, located in Atlantic City's Marina District. The three properties host more than 9,000 slot machines and 375 table games.

About PlayAway, Fun Play and Bonus Play
PlayAway is a casino player loyalty and visit acquisition system that is being used successfully by casinos around the United States to drive incremental casino visitation. Fun Play is a suite of free, traditional casino-style Internet games, made available to visitors at the Trump Entertainment Resorts Casino website (www.trumpcasinos.com). With Bonus Play, also using Internet games, Trump Casinos will be able to distribute bonuses and awards to their Trump One Card members — frequent casino customers and VIPs — in an innovative and entertaining manner. The PlayAway system has been approved by a number of casino regulators including those in New Jersey.

About GameLogic
GameLogic Inc. provides player loyalty and new player acquisition products to the regulated casino industry. Using patent-pending interactive marketing strategies to reach players when they are away from the casino, GameLogic's products provide casinos with cost efficient and effective ways to attract new players and enhance relationships with existing and lapsed players, all leading to increased property visitation. The Company's PlayAway™ system, which includes Fun Play™, Bonus Play™ and Money Play™ modules, enables operators to leverage the tremendous popularity of online games to build and strengthen customer relationships. Based in Waltham, MA, the Company was founded by the creators of Gamesville, one of the biggest, most successful pioneers of online entertainment and marketing and promotion systems. Investors include Bain Capital Ventures, General Catalyst and Maveron. For more information, please visit www.gamelogic.com.

Contact:
Sarah Bingham
GameLogic
781.693.4308

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