News

Sycuan Casino Uses GameLogic to Reach New Players, Drive Traffic

WALTHAM, MA — (May 23, 2008) — GameLogic, Inc., a provider of interactive casino player acquisition and retention solutions, today announced that Sycuan Casino in El Cajon, California, has begun the launch of the GameLogic PlayAway™ system. Sycuan Casino plans to use GameLogic's interactive games to reach new players and increase the visitation frequency of existing club members.

GameLogic's interactive games allow patrons who are off-property to play games for fun or to earn bonuses that are redeemable on-property. The company's solutions give regulated casinos, such as Sycuan, a new way to extend their brand and efficiently engage their target audience when they are not at the casino.

"We are big believers in the Internet's power to not only encourage existing patrons to visit the casino property more often, but also to drive new players into casinos," said John E. Taylor, Jr. GameLogic president and chief executive officer. "PlayAway leverages that power and Sycuan Casino's decision to utilize it is evidence of its effectiveness."

Owned by the Sycuan Band of The Kumeyaay Indians and located in southern California, Sycuan Casino features more than 2,000 slot, video poker, video bingo and video blackjack machines ; 60 gaming tables, a 1,200-seat bingo palace plus high-stakes poker, Pai Gow and baccarat.

PlayAway, Fun Play and Bonus Play
PlayAway is the casino player loyalty and visit acquisition system that is being used successfully by casinos around the United States to drive new and incremental casino visitation. Fun Play is a suite of free, traditional casino-style Internet games, made available to all visitors to the Sycuan Casino website: www.sycuan.com. Through Bonus Play, Club Sycuan Members will be able to reveal bonuses by playing fun Internet games . The Fun Play and Bonus Play modules of the PlayAway system have been approved by a number of casino regulators throughout the United States.

About GameLogic
GameLogic, Inc. provides player acquisition and retention solutions to the regulated casino industry. Using patent-pending interactive marketing strategies to reach players when they are away from the casino, GameLogic's products provide casinos with cost efficient and effective ways to attract new players and enhance relationships with existing and lapsed players, all leading to increased property visitation. The Company's PlayAway™ system, which includes Fun Play™, Bonus Play™ and Money Play™ modules, enables operators to leverage the tremendous popularity of online games to build and strengthen customer relationships. Based in Waltham, MA, the Company was founded by the creators of Gamesville, a pioneering online entertainment and promotional system. Investors include Bain Capital Ventures, General Catalyst and Maveron. The Company currently has 14 casino customers across the United States. For more information, please visit www.gamelogic.com.

Contact:
Sarah Bingham
GameLogic
781.693.4308

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