News

SunCruz Casinos Selects GameLogic to Drive Player Visitation Onboard Four Casino Ships

Largest U.S. non-land-based gaming company launches innovative web marketing to engage new players, increase repeat visits

WALTHAM, MA — (July 1, 2008) — GameLogic, Inc., a provider of interactive casino player acquisition and retention solutions, today announced that SunCruz Casinos has selected GameLogic's PlayAway™ system to drive player visitation at four of its ships. SunCruz Casinos will implement Fun Play™ and Bonus Play™ modules to engage new players and increase visitation levels of existing player club members. PlayAway will be implemented onboard ships that depart from Key Largo, Jacksonville, and Port Canaveral, Florida, and Myrtle Beach, South Carolina.

GameLogic's interactive games allow patrons to play when they are away from the casino for fun or to earn bonuses that are redeemable at the SunCruz casino ships. With PlayAway, SunCruz Casinos will have a new way to extend its brand and engage its target audience when they are not at the casino.

"I am pleased that multi-property casino operators, such as SunCruz, are turning to GameLogic to generate new and repeat player traffic," said John E. Taylor, Jr. GameLogic president and chief executive officer. "By implementing PlayAway, SunCruz will benefit from a proven marketing and entertainment system that will get more players to the casino and do it an efficient way — all of which is critical in today's sluggish economy."

SunCruz Casinos is owned and operated by Oceans Casino Cruises, the largest non-land-based gaming operation in the United States. The Company, which has more than 2,500 slots, nearly 300 table games and sports book fleet-wide, is accessible from locations throughout Florida and South Carolina.

About PlayAway, Fun Play and Bonus Play
PlayAway is the casino player loyalty and visit acquisition system that is being used successfully by casinos around the United States to drive incremental casino visitation. Fun Play is a suite of free, traditional casino-style Internet games, which upon implementation will be made available to all visitors to the SunCruz Casinos website (www.suncruzcasino.com). Through Bonus Play, player club members will be able to reveal bonuses by playing fun Internet games. The Fun Play and Bonus Play modules of the PlayAway system have been approved by a number of casino regulators throughout the United States.

About GameLogic
GameLogic, Inc. provides player acquisition and retention solutions to the regulated casino industry. Using patent-pending interactive marketing strategies to reach players when they are away from the casino, GameLogic's products provide casinos with cost efficient and effective ways to attract new players and enhance relationships with existing and lapsed players, all leading to increased property visitation. The Company's PlayAway™ system, which includes Fun Play™, Bonus Play™ and Money Play™ modules, enables operators to leverage the tremendous popularity of online games to build and strengthen customer relationships. Based in Waltham, MA, the Company was founded by the creators of Gamesville, a pioneering online entertainment and marketing and promotion system. Investors include Bain Capital Ventures, General Catalyst and Maveron. Upon launch of all four SunCruz ships, the Company will have 23 gaming customers in 13 jurisdictions. For more information, please visit www.gamelogic.com.

Contact:
Sarah Bingham
GameLogic
781.693.4308

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