News

Soaring Eagle Casino Selects GameLogic to Engage Players, Increase Visits

Major Native American casino launches innovative interactive marketing for players; drives new and return visits

WALTHAM, MA — (September 18, 2008) — GameLogic, Inc., a provider of interactive casino player acquisition and retention solutions, today announced that Soaring Eagle Casino has selected GameLogic's PlayAway™ system to boost interactive play for patrons and increase the number of casino visits from new and returning players.

GameLogic's interactive web games allow patrons to play off-property for fun or to earn bonuses that are redeemable at the casino. With PlayAway, Soaring Eagle will have a new way to customize customer communications as well as extend its brand and engage its target audience when they are not at the casino.

"More and more casinos recognize the need to strike a balance between their marketing investment and return," said John E. Taylor, Jr. GameLogic president and chief executive officer. "We are pleased that Soaring Eagle, one of the largest Native American casinos, has chosen PlayAway to do just that by cost effectively promoting casino visits, driving return trips and, ultimately, achieving its overall marketing goals."

Based in Mount Pleasant, Michigan, Soaring Eagle Casino & Resort features over 4,400 slot machines including progressive machines, Poker, Keno, Bingo and over 70 table games including Blackjack, Roulette, Craps, Caribbean Stud and Mini-Baccarat.

About PlayAway, Fun Play and Bonus Play
PlayAway is the casino player loyalty and visit acquisition system that is being used successfully by casinos around the United States to drive incremental casino visitation. Fun Play is a suite of free, traditional casino-style Internet games, which upon implementation will be made available to all visitors to the Soaring Eagle Casino website (www.soaringeaglecasino.com). Through Bonus Play, player club members will be able to reveal bonuses by playing fun Internet games. The Fun Play and Bonus Play modules of the PlayAway system have been approved by a number of casino regulators throughout the United States.

About GameLogic
GameLogic, Inc. provides player acquisition and retention solutions to the regulated casino industry. Using patent-pending interactive marketing strategies to reach players when they are away from the casino, GameLogic's products provide casinos with cost efficient and effective ways to attract new players and enhance relationships with existing and lapsed players, all leading to increased property visitation. The Company's PlayAway™ system, which includes Fun Play™, Bonus Play™ and Money Play™ modules, enables operators to leverage the tremendous popularity of online games to build and strengthen customer relationships. Based in Waltham, MA, the Company was founded by the creators of Gamesville, a pioneering online entertainment and marketing and promotion system. The Company was recently named one of the top 250 privately held technology companies in the world by AlwaysOn. Investors include Bain Capital Ventures, General Catalyst and Maveron. For more information, please visit www.gamelogic.com.

Contact:
Sarah Bingham
GameLogic
781.693.4308

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