News

Santa Ana Star Casino Launches PlayAway™ Player Loyalty System

WALTHAM, MA — (December 1, 2006) — GameLogic, Inc. a provider of casino player loyalty and customer relationship management products and services to the casino industry, today announced that Santa Ana Star casino has launched its PlayAway system.

Santa Ana Star, a 1,000 slot machine casino located outside of Albuquerque, New Mexico, launched the Fun Play™ and Bonus Play™ modules of GameLogic's PlayAway™ system. Santa Ana Star (www.santaanastar.com) is owned and operated by the Pueblo of Santa Ana.

"Santa Ana Star's unwavering focus on its customer relationships, makes them an ideal candidate for our PlayAway loyalty system," said John E. Taylor, Jr., GameLogic's President. "We are excited about working with the innovative team at Santa Ana Star to help them extend the great relationship they have with their players to when they are away from the casino."

Fun Play is a suite of free, traditional casino-style Internet games, made available to visitors to the Santa Ana Star website. With Bonus Play, also using Internet games, Santa Ana Star will be able to distribute bonuses and awards to their Star Rewards club members in an innovative and entertaining manner.

About GameLogic
GameLogic Inc. provides player loyalty and new player acquisition products to the regulated casino industry. Using patent-pending interactive marketing strategies to reach players when they are away from the casino, GameLogic's products provide casinos with cost efficient and effective ways to attract new players and enhance relationships with existing and lapsed players, all leading to increased property visitation. The Company's PlayAway™ system, which includes Fun Play™, Bonus Play™ and Money Play™ modules, enables operators to leverage the tremendous popularity of online games to build and strengthen customer relationships. Based in Waltham, MA, the Company was founded by the creators of Gamesville, one of the biggest, most successful pioneers of online entertainment and marketing and promotion systems. Investors include Bain Capital Ventures, General Catalyst and Maveron. For more information, please visit www.gamelogic.com.

Contact:
Sarah Bingham
GameLogic
781.693.4308

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