News

Pearl River Resort Selects GameLogic's New Internet Marketing Platform

Core component of Casino Internet Strategy enhances player relationships

WALTHAM, MA — (June 4, 2009) — GameLogic, Inc., a provider of interactive marketing services for the U.S. regulated gaming industry, today announced that Pearl River Resort Casino is using GameLogic's solutions at its Silver Star and Golden Moon Casinos to create effective marketing programs that attract new, qualified players while maximizing revenues from existing ones.

GameLogic's newly released interactive marketing platform is the foundation of a casino's Internet marketing strategy, facilitating marketing programs flexibly targeted at multiple prospect and player segments. PlayAway games will immediately provide Pearl River with the ability to deliver the excitement of winning right into the homes of its Rewards Club members. Upon full implementation, Pearl River Rewards Club members will gain access to GameLogic's web portal, giving every member a personal "play space" — complete with free online games surrounded by casino calendar, promotions, advertisements and more.

"We are thrilled that Pearl River Resort is using our solutions at its two casinos to reach and engage its target audience in new and innovative ways," said John E. Taylor, Jr. GameLogic president and chief executive officer. "More and more gaming operators recognize the importance of the Internet as a core marketing channel, and our proven solution as a practical way to expand their Internet presence, all while delivering significant ROI, quickly and cost effectively."

Pearl River is currently using GameLogic's Fun Play™ module, a suite of free, traditional casino-style Internet games, available to all visitors of the Silver Star and Golden Moon casinos at www.pearlriverresort.com. In the coming weeks, players will be able to use its Bonus Play™ and Challenge Play™ modules, in which club members can play fun Internet games to reveal bonuses and awards.

Pearl River Resort, located in Choctaw, Mississippi, is the Southern United States' first comprehensive luxury gaming resort. The resort features the Silver Star and Golden Moon, two exciting hotel/casinos that together offer Las Vegas-style gaming, including more than 5,000 slot machines, 115 table games and 14 poker tables. Pearl River Resort is a development of the Mississippi Band of Choctaw Indians, a federally recognized, self-governing tribe with approximately 9,600 members living on or near reservation land. For more information, go to www.pearlriverresort.com.

About GameLogic
GameLogic, Inc. provides a wide variety of interactive marketing products and services - including player portals, promotions and database marketing technologies and tools - to the US regulated gaming industry. The Company's solutions are proven to help casino and lottery operators create effective marketing strategies that attract new players and reach and increase revenue from existing ones. Leveraging the tremendous popularity of online games, GameLogic's PlayAway™ system features Fun Play™, Bonus Play™, Challenge Play™ and Money Play™ modules — all which provide players with an exciting interface for "personalized play" complete with games, programs and promotions. Based in Waltham, MA, the Company was founded by the creators of Gamesville, a pioneering online entertainment and marketing and promotion system. Investors include Bain Capital Ventures, General Catalyst Partners and Maveron. For more information, please visit www.gamelogic.com.

Contact:
Sarah Bingham
GameLogic
781.693.4308

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