News

Newport Grand Launches GameLogic PlayAway™ Player Loyalty System

WALTHAM, MA — (May 1, 2007) — GameLogic, Inc. a provider of casino player loyalty and customer relationship management products and services to the casino industry, today announced that Newport Grand casino has launched its PlayAway system.

"Newport Grand has made our PlayAway system a cornerstone of the launch of its new player club, Grand Rewards," said John E. Taylor, Jr. GameLogic's president and chief executive officer. " We look forward to continuing to help Newport to identify and sign up new players, while driving incremental visits from their existing patrons."

Newport Grand, a 1,000 video lottery terminal facility located in Newport, Rhode Island, has launched both the Fun Play and Bonus Play modules of the GameLogic's PlayAway system. The casino is GameLogic's eighth customer in five different states, and is the first to use player club points as currency in the PlayAway system. Newport Grand (www.newportgrand.com) is privately owned and operated and is regulated by the Rhode Island Lottery.

Fun Play is a suite of free, traditional casino-style Internet games, made available to visitors to the Newport Grand website. With Bonus Play, also using Internet games, Newport Grand will be able to distribute bonuses and awards to their Grand Rewards club members in an innovative and entertaining manner.

About GameLogic
GameLogic Inc. provides player loyalty and new player acquisition products to the regulated casino industry. Using patent-pending interactive marketing strategies to reach players when they are away from the casino, GameLogic's products provide casinos with cost efficient and effective ways to attract new players and enhance relationships with existing and lapsed players, all leading to increased property visitation. The Company's PlayAway™ system, which includes Fun Play™, Bonus Play™ and Money Play™ modules, enables operators to leverage the tremendous popularity of online games to build and strengthen customer relationships. Based in Waltham, MA, the Company was founded by the creators of Gamesville, one of the biggest, most successful pioneers of online entertainment and marketing and promotion systems. Investors include Bain Capital Ventures, General Catalyst and Maveron. For more information, please visit www.gamelogic.com.

Contact:
Sarah Bingham
GameLogic
781.693.4308

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