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GameLogic Signs Agreement with Lake of the Torches Resort Casino

First client in Wisconsin will employ PlayerVantage CRM system

WALTHAM, MA — (December 18, 2009) — GameLogic, Inc., a provider of interactive marketing services for the U.S. regulated gaming industry, today announced that the Lake of the Torches Resort Casino is using GameLogic's casino CRM solutions for on-line player engagement.

The Casino recently launched GameLogic's PlayerVantage web-based interactive marketing system for members of its Club Advantage player club. Club Advantage players using the Casino's website will have the opportunity to receive offers through a personalized player portal made available to them on a real-time basis.

"More and more casinos around the country are realizing the benefits in establishing interactive engagement with their players," said John E. Taylor, Jr., president and chief executive of GameLogic. "We are excited to welcome Lake of the Torches to our growing number of innovative clients who see the future in new media player engagement."

Lake of the Torches Resort Casino is operated by the Lac du Flambeau Band of Lake Superior Chippewa Indians. The resort features a casino, hotel and bingo hall with over 800 slot machines, table games, restaurants and lounges. The property is located on a chain of 10 lakes in Lac du Flambeau, Wisconsin. For more information, go to http://www.lakeofthetorches.com

About GameLogic
GameLogic, Inc. provides a wide variety of interactive marketing products and services including player portals, promotions and database marketing technologies and tools for the US regulated gaming industry. The Company's solutions are proven to help casino and lottery operators create effective marketing strategies that attract new players and reach and increase revenue from existing ones. Leveraging the tremendous popularity of online games, GameLogic's PlayAway™ system features Fun Play™, Bonus Play™, Challenge Play™ and Money Play™ modules — all which provide players with an exciting interface for "personalized play" complete with games, programs and promotions. The Company recently announced its integration with Facebook which allows its clients easy and meaningful access to social gaming and social marketing. Based in Waltham, MA, the Company was founded by the creators of Gamesville, a pioneering online entertainment and marketing and promotion system. Investors include Bain Capital Ventures, General Catalyst Partners and Maveron. For more information, please visit www.gamelogic.com.

Contact:
Sarah Bingham
GameLogic
781.693.4308

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