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Hollywood Casino Aurora to Work with GameLogic on New Player Engagement

GameLogic signs first Penn National Gaming Client

WALTHAM, MA — (September 11, 2009) — GameLogic, Inc., a provider of interactive marketing services for the U.S. regulated gaming industry, today announced that Hollywood Casino Aurora, a Penn National Gaming owned property (NASDAQ: PENN), has implemented GameLogic's PlayAway™ platform. Now Hollywood Casino Aurora is empowered to extend its engagement with newly registered Club Hollywood player club members beyond the property's physical boundaries and onto the web.

Beginning today all new Club Hollywood members will receive a special one-time use Bonus Play™ code as part of their new player welcome package. The code will entitle new members a one-time Bonus Play online entertainment experience with a chance to win up to $1,000 in cash.

"Hollywood Casino Aurora is about offering world-class winning entertainment," said John E. Taylor, Jr., president and chief executive officer of GameLogic. "Now, new club members can continue to experience Hollywood-style fun even beyond the time period that they are at the property."

The program, used successfully by a number of other GameLogic clients, has proven to increase both the likelihood that new club members will make a second visit to the property as well as how quickly they do so. Often the gaming spend during this second visit is a much more accurate gauge of a new patrons true value. In addition to the new player program, GameLogic's Fun Play portal will be available to all Club Hollywood members in the coming weeks.

"Penn National is the premier operator of regional casinos in the United States," Taylor continued. "We look forward to working closely with their Hollywood Casino Aurora property to demonstrate the value of a vibrant new media marketing strategy in today's challenging environment."

Hollywood Casino Aurora is owned and operated by Penn National Gaming, a multi-property gaming operator with over 19 properties throughout the United States. Hollywood Casino Aurora has 53,000 square feet of gaming space with close to 1200 slots and more than 25 table games, including a live poker room. The property is located in Aurora, Illinois. For more information visit www.hollywoodcasinoaurora.com.

About GameLogic
GameLogic, Inc. provides a wide variety of interactive marketing products and services — including player portals, promotions and database marketing technologies and tools — to the U.S. regulated gaming industry. The Company's product family, including New Play™, PlayerVantage™, and PlayAway™, are proven to help casino and lottery operators create effective marketing strategies that attract new players and increase revenue from existing ones. Based in Waltham, Massachusetts, the Company was founded by the creators of Gamesville, a pioneering online entertainment, marketing and promotion system. Investors include Bain Capital Ventures, General Catalyst Partners and Maveron. For more information, please visit www.gamelogic.com.

Contact:
Sarah Bingham
GameLogic
781.693.4308

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