News

FireKeepers Casino Uses GameLogic to Build Player Loyalty Club

Casino to Attract New Players and Build Brand Engagement in Advance of Opening

WALTHAM, MA — (April 17, 2009) — GameLogic, Inc., a provider of interactive marketing services for the regulated U.S. gaming industry today announced that FireKeepers Casino has launched GameLogic's suite of interactive marketing products, including its PlayAway™ system. The Casino will use GameLogic's products to register and engage new casino players on-line in advance of its opening in the summer of 2009.

GameLogic's interactive marketing services will allow patrons to register for the casino's Red Hot Rewards Club and then play games for fun or to earn bonuses that will be redeemable at the casino when it opens. With its GameLogic relationship, FireKeepers has a straightforward, cost-efficient and highly effective way to continually reach and engage its target audience in advance of the property opening.

"Casino marketers from coast to coast are looking for ways to market smarter for less," said John E. Taylor, Jr. GameLogic president and chief executive officer. "We are pleased that FireKeepers Casino recognizes our proven ability to reach and attract new players faster and more cost effectively than traditional marketing methods. We look forward to helping them build meaningful relationships with these players in advance of property opening."

FireKeepers Casino, located just east of Battle Creek, Michigan is being developed by the Nottawaseppi Huron Band of the Potawatomi Indians. When the casino opens in the summer of 2009, it will have over 2,600 of the latest slots and video poker games, 78 table games and a 12 table live Poker Room.

About GameLogic
GameLogic, Inc. provides a wide variety of interactive marketing products and services to the US regulated gaming industry. Using patent-pending interactive marketing strategies to reach players when they are away from the casino, GameLogic's products provide casinos with cost efficient and effective ways to attract new players and enhance relationships with existing players. The Company's PlayAway™ system, which includes Fun Play™, Bonus Play™ and Money Play™ modules, enables operators to leverage the tremendous popularity of online games to build and strengthen customer relationships. Based in Waltham, MA, the Company was founded by the creators of Gamesville, a pioneering online entertainment and marketing and promotion system. Investors include Bain Capital Ventures, General Catalyst Partners and Maveron. GameLogic's products are approved in sixteen jurisdictions. For more information, please visit www.gamelogic.com.

Contact:
Sarah Bingham
GameLogic
781.693.4308

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