News

GameLogic Signs Agreement with Downstream Casino Resort

First Oklahoma Casino Client

WALTHAM, MA — (January 12, 2010) — GameLogic, Inc., a provider of interactive marketing services for the U.S. regulated gaming industry, today announced that it has signed a contract with Downstream Casino Resort for use of PlayerVantage, its interactive direct marketing platform.

Downstream has initially launched PlayerVantage's email marketing module. This module supports a wide range of directed email communications such as personalized e-coupons, event-triggered messages like new club sign-up welcomes, plus general broadcast emails such as event calendars and newsletters.

"We are excited to welcome Downstream, our first client in Oklahoma, to a growing list of customers who see the future in interactive marketing," said John E. Taylor, Jr. president and chief executive officer of GameLogic. "We look forward to working with their innovative marketing team to leverage the tremendous marketing benefits of the web."

Downstream Casino Resort is operated by the Quapaw Tribe of Oklahoma. The resort features a casino, hotel and golf course with over 2,000 slot machines, table games, restaurants and lounges. The property is located in Quapaw, Oklahoma. For more information, go to www.downstreamcasino.com

About GameLogic
GameLogic, Inc. provides a wide variety of interactive marketing products and services including player portals, promotions and database marketing technologies and tools for the U.S. regulated gaming industry. The Company's solutions are proven to help casino and lottery operators create effective marketing strategies that attract new players and reach; and increase revenue from existing ones. Leveraging the tremendous popularity of online games, GameLogic's PlayAway™ system features Fun Play™, Bonus Play™, Challenge Play™ and Money Play™ modules — all which provide players with an exciting interface for "personalized play" complete with games, programs and promotions. The Company recently announced its integration with Facebook which allows its clients easy and meaningful access to social gaming and social marketing networks. Based in Waltham, MA, the Company was founded by the creators of Gamesville, a pioneering online entertainment and marketing and promotion system. Investors include Bain Capital Ventures, General Catalyst Partners and Maveron. For more information, please visit www.gamelogic.com.

Contact:
Sarah Bingham
GameLogic
781.693.4308

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