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Delaware North Uses GameLogic to Engage New Players and Increase Visitation Levels at Three U.S. Casinos

Finger Lakes Casino First Delaware North Property to Launch PlayAway

WALTHAM, MA — (May 30, 2008) — GameLogic, Inc., a provider of interactive gaming player acquisition and retention solutions, today announced that it has entered into an agreement with Delaware North Companies to implement GameLogic's PlayAway™ system at three of its gaming properties.

Delaware North will implement Fun Play™ and Bonus Play™ modules to engage new players and increase visitation levels of existing club members. PlayAway, which is currently live at Finger Lakes Gaming & Racetrack in Farmington, New York, near Rochester, will also be implemented at Wheeling Island Hotel-Casino-Racetrack in Wheeling, West Virginia, and at Southland Park Gaming & Racing in West Memphis, Arkansas, subject to final regulatory approvals.

GameLogic's interactive games allow patrons to play off-property for fun or to earn bonuses that are redeemable on-property. The Company's solutions give corporations who own and manage regulated gaming properties, such as Delaware North, a new way to extend their gaming brands and engage their respective target audience when they are not at the casino.

"Our relationship with Delaware North is another market validation of PlayAway," said John E. Taylor, Jr. GameLogic president and chief executive officer. "I am pleased that multi-property operators such as Delaware North recognize the power of PlayAway and its ability to attract new players and increase overall visitation levels at their various properties in an efficient way."

Delaware North Companies Gaming & Entertainment is a wholly owned subsidiary of Delaware North Companies, Inc. The company has become known as one of the most innovative gaming and racing operators in the country; specializing in racing venues with added amenities, including video gaming machines. Widely known in the industry as racinos, they combine the best in racing with the added dimension of casino-style gaming. The company's operations include: Finger Lakes Gaming & Racetrack in Farmington, New York, which has a 28,000-square-foot gaming floor with 1,010 video gaming machines; Wheeling Island Hotel-Casino-Racetrack in Wheeling, West Virginia, featuring a 90,000 square-foot gaming space, 2,400 gaming machines and 63 poker and other table games; Daytona Beach Kennel Club and Poker Room, which opened in June with 50 poker tables; and Southland Park in West Memphis, Arkansas, which has 110,000 square feet of gaming space with 671 gaming machines and 10 poker games.

About PlayAway, Fun Play and Bonus Play
PlayAway is the casino player loyalty and visit acquisition system that is being used successfully by casinos around the United States to drive incremental casino visitation. Fun Play is a suite of free, traditional casino-style Internet games, which upon implementation will be made available to all visitors to the Finger Lakes website (www.fingerlakesracetrack.com); the Wheeling Island website (www.wheelingisland.com); and Southland Park website (www.southlandgreyhound.com). Subject to final regulatory approvals, with Bonus Play, club members at all three casinos will be able to reveal bonuses by playing fun Internet games. The Fun Play and Bonus Play modules of the PlayAway system have been approved by a number of casino regulators throughout the United States.

About GameLogic
GameLogic, Inc. provides player acquisition and retention solutions to the regulated casino industry. Using patent-pending interactive marketing strategies to reach players when they are away from the casino, GameLogic's products provide casinos with cost efficient and effective ways to attract new players and enhance relationships with existing and lapsed players, all leading to increased property visitation. The Company's PlayAwayª system, which includes Fun Play™, Bonus Play™ and Money Play™ modules, enables operators to leverage the tremendous popularity of online games to build and strengthen customer relationships. Based in Waltham, MA, the Company was founded by the creators of Gamesville, a pioneering online entertainment and marketing and promotion systems. Investors include Bain Capital Ventures, General Catalyst and Maveron. Upon launch of all three Delaware North properties, the Company will have 19 gaming customers in 11 jurisdictions. For more information, please visit www.gamelogic.com.

Contact:
Sarah Bingham
GameLogic
781.693.4308

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