News

Catfish Bend Casino Uses GameLogic to Drive Traffic

Iowa casino to rely on interactive marketing to increase player visitation

WALTHAM, MA — (October 28, 2008) — GameLogic, Inc., a provider of interactive casino player acquisition and retention solutions, today announced that Catfish Bend Casino has selected GameLogic's PlayAway™ system to increase player visitation.

GameLogic's interactive Web games allow patrons to play games off-property for fun or to earn bonuses that are redeemable at the casino. With PlayAway, Catfish Bend has a new way to reach and engage its target audience when they are not at the casino, and incent them to visit its property.

"In today's challenging economy, casino marketers across the country are looking for low-cost but effective ways to boost player traffic," said John E. Taylor, Jr. GameLogic president and chief executive officer. "PlayAway is proven to increase player / casino interactivity and drive new and return casino visits. We are pleased that Catfish Bend, our first customer in Iowa, is taking advantage of this great opportunity."

Located in Burlington, Iowa, Catfish Bend Casino features almost 700 slot machines, 18 table games and live poker.

About PlayAway, Fun Play and Bonus Play
PlayAway is the casino player loyalty and visit acquisition system that is being used successfully by casinos around the United States to drive incremental casino visitation. Fun Play is a suite of free, traditional casino-style Internet games, which is available to all visitors to the Catfish Bend website (www.1funcity.com). Through Bonus Play, player club members will be able to reveal bonuses by playing fun Internet games. The Fun Play and Bonus Play modules of the PlayAway system have been approved by a number of casino regulators throughout the United States.

About GameLogic
GameLogic, Inc. provides player acquisition and retention solutions to the regulated casino industry. Using patent-pending interactive marketing strategies to reach players when they are away from the casino, GameLogic's products provide casinos with cost efficient and effective ways to attract new players and enhance relationships with existing and lapsed players, all leading to increased property visitation. The Company's PlayAway™ system, which includes Fun Play™, Bonus Play™ and Money Play™ modules, enables operators to leverage the tremendous popularity of online games to build and strengthen customer relationships. Based in Waltham, MA, the Company was founded by the creators of Gamesville, a pioneering online entertainment and marketing and promotion system. Investors include Bain Capital, General Catalyst Partners and Maveron. With the implementation of Catfish Bend, GameLogic's PlayAway system will be live in 15 different states. For more information, please visit www.gamelogic.com.

Contact:
Sarah Bingham
GameLogic
781.693.4308

back