News

Cache Creek Casino Implements GameLogic's PlayAway™ Fun Play Module

Becomes first PlayAway Customer in California

WALTHAM, MA — (September 27, 2007) — GameLogic Inc. a provider of casino player loyalty and customer relationship management products and services to the casino industry, today announced that the Cache Creek Casino Resort has launched the Company's PlayAway player loyalty and customer visit acquisition system.

"We are proud that Cache Creek, one of the premier casino properties in all of California, has chosen to implement our PlayAway system," said John E. Taylor, Jr. GameLogic's president and chief executive officer. "We now have operations in 6 different jurisdictions throughout the United States successfully using our innovative casino loyalty and visit acquisition system."

Cache Creek Casino Resort, located in Brooks, California, is owned and operated by the Rumsey Band of Wintun Indians. From its opening as a bingo hall in 1985, the property now features over 3,000 slot machines and 142 table games, including a 28-table Poker Room. The 415,000-square foot property also includes a 200-room luxury hotel and health spa, eight restaurants, Club 88 entertainment venue, outdoor swimming pool, casino gift shop and tribal-operated Mini Mart, Gas Station and Fire Station. Cache Creek has launched the PlayAway Fun Play module with plans to implement Bonus Play in 2008.

PlayAway is a casino player loyalty and visit acquisition system currently being used successfully by casinos around the United States to drive incremental casino visitation. Fun Play™ is a suite of free, traditional casino-style Internet games, made available to visitors at the Cache Creek website (www.cachecreek.com). When the property implements Bonus Play™, also using Internet games, Cache Creek will be able to distribute bonuses and awards to their Cache Club members in an innovative and entertaining manner. The PlayAway system has been approved by a number of casino regulators including those in Nevada and New Jersey and is currently offered in a number of jurisdictions nationwide.

About GameLogic
GameLogic Inc. provides player loyalty and new player acquisition products to the regulated casino industry. Using patent-pending interactive marketing strategies to reach players when they are away from the casino, GameLogic's products provide casinos with cost efficient and effective ways to attract new players and enhance relationships with existing and lapsed players, all leading to increased property visitation. The Company's PlayAway™ system, which includes Fun Play™, Bonus Play™ and Money Play™ modules, enables operators to leverage the tremendous popularity of online games to build and strengthen customer relationships. Based in Waltham, MA, the Company was founded by the creators of Gamesville, one of the biggest, most successful pioneers of online entertainment and marketing and promotion systems. Investors include Bain Capital Ventures, General Catalyst and Maveron. For more information, please visit www.gamelogic.com.

Contact:
Sarah Bingham
GameLogic
781.693.4308

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