News

Black Oak Casino Chooses GameLogic to Deliver Qualified Customers

Fifth California Casino boosts player traffic with GameLogic's interactive Web games

WALTHAM, MA — (January, 14, 2009) — GameLogic, Inc., a provider of interactive casino player acquisition and retention solutions, today announced that Black Oak Casino has selected GameLogic's PlayAway™ system to attract new qualified players and increase visitation frequency of existing customers.

GameLogic's interactive Web games allow patrons to play games off-property for fun or to earn bonuses that are redeemable at the casino. With PlayAway, Black Oak Casino has a new and more cost-effective way than traditional marketing methods to reach and engage its target audience when they are not at the casino, and incent them to visit its property.

"We are pleased Black Oak has chosen GameLogic as a key component of its marketing strategy and to reach its business goals," said John E. Taylor, Jr. GameLogic president and chief executive officer. "We look forward to working together to help Black Oak generate a significant return on its investment — while giving players access to games and promotions on the Web that, in turn, encourage them to visit Black Oak."

Located in Tuolumne, California, Black Oak is a 22,500 square-foot casino with more than 1,000 of the latest and most popular slots and 24 table games.

About PlayAway, Fun Play and Bonus Play
PlayAway is the casino player loyalty and visit acquisition system that is being used successfully by casinos around the United States to drive incremental casino visitation. Fun Play is a suite of free, traditional casino-style Internet games, which is available to all visitors to the Black Oak Casino website (www.blackoakcasino.com). Through Bonus Play, player club members will be able to reveal bonuses by playing fun Internet games. The Fun Play and Bonus Play modules of the PlayAway system have been approved by a number of casino regulators throughout the United States.

About GameLogic
GameLogic, Inc. provides player acquisition and retention solutions to the regulated casino industry. Using patent-pending interactive marketing strategies to reach players when they are away from the casino, GameLogic's products provide casinos with cost efficient and effective ways to attract new players and enhance relationships with existing and lapsed players, all leading to increased property visitation. The Company's PlayAway™ system, which includes Fun Play™, Bonus Play™ and Money Play™ modules, enables operators to leverage the tremendous popularity of online games to build and strengthen customer relationships. Based in Waltham, MA, the Company was founded by the creators of Gamesville, a pioneering online entertainment and marketing and promotion system. Investors include Bain Capital, General Catalyst Partners and Maveron. GameLogic's PlayAway system is currently live in 15 different states. For more information, please visit www.gamelogic.com.

Contact:
Sarah Bingham
GameLogic
781.693.4308

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