NEW PLAY™

Attracts & engages prospects
Drives loyalty club registration
Adds player profiles to your marketing database
Increases the ROI of your marketing and advertising.

Always-on player acquisition

New Play for new players.

With New Play, GameLogic solves the challenge every gaming marketer faces: capturing new players and then keeping them engaged so they become a loyal customer. New Play directly extends a gaming operator's traditional or offline new customer acquisition programs onto the Internet, improving efficiency, increasing overall impact and decreasing costs. With three powerful components, New Play is a turnkey, web-based marketing platform that includes:

Web-based player information capture
An interactive new player portal
PlayAway™ games

...all working in concert to draw-in prospective gaming patrons, capture them into a marketing database, provide them a daily chance to win, and ultimately instill in them a sense of "stake" in the associated casino property or lottery program. The result: Eligible prospects convert into first-time customers.

If you're considering how the Internet can add power to your new player acquisition, consider New Play by GameLogic.