PLAYAWAY™

EZStakes is the most efficient way to start, operate and evaluate sweepstakes and drawing promotions.

With EZStakes, club members win drawing entries while enjoying fun online games and driving traffic to your website. Those drawing entries must be activated by returning them to your casino.

The Player Experience

1. Players are directed to EZStakes through existing PlayAway products, direct mail, email or on-property communications.
2. Players visit your website, log onto the EZStakes system and play games to reveal if they have won entries into your customized drawing/sweepstakes.
3. If players win entries, they simply return to the casino to activate them.

Features

• Sweepstakes program, including drawing frequency, prize amounts and all other rules is established by property management.
• Club members and prospective club members play online.
• PlayAway games "reveal" sweepstakes entries with corresponding "claim-by" date.
• Players redeem their PlayAway generated coupons at the property within the stated expiration time period.
• Property personnel scan the redeemed coupons with a barcode scanner.
• Scanner automatically posts coupon data back on the PlayAway system (the only data transmitted is unique coupon ID).
• Per property's specified sweepstakes rules, sweepstakes winner(s) are drawn by the PlayAway system and outcomes are posted online.
• PlayAway system automatically notifies winner(s) and property management by email.

For more information on how the EZStakes marketing program will drive more players through your casino door, contact Michael Lightman, VP of Sales at (781) 693-4302 or at mlightman@gamelogic.com.