PLAYAWAY™

Improve return visitation
- Proven to drive a significant number of incremental property visits
Attract new players
- Rate new players in real time
- Worth 3 times those from existing channels
- Reach a younger player demographic
Maximize your marketing programs
- Sign-up new player club members
- Collect email addresses, build opt-in database
- Significantly reduce direct mail costs
- Promote other casino programs and events
- Conduct player surveys / e-panels
Efficiently interact with your customers — both core and non-core
- No-cost Internet communications whenever you want
Improve brand loyalty
- Maximize website visit frequency
- Increase time spent on site
Differentiate from your competitors

Direct promotions to your customers every day. Attract new players.

Looking for a way to jump-start your marketing efforts, boost player return visitation levels and attract new players? With Bonus Play, you can easily capture critical new player data and offer targeted and frequent promotions to grow your business.

Bonus Play enables your Player Club members to receive casino bonuses by playing casino games on your website. Games pay out in a variety of currencies that you determine, including non-cashable casino credit for use on property. These credits are valid only if players visit your property again within a timeframe that you determine.

The Player Experience

Players are directed to Bonus Play through existing direct mail, email or on-property communications
Players visit your website, log onto the Bonus Play system and play games to reveal if they have won non-cashable credits or other forms of currency as you determine
If players win credits, they may simply return to the casino and redeem their winnings

Why Players Love Bonus Play

Bonus Play can be structured so that players have a chance to win credits every day they visit your website

Features

Bonus parameters are set by the casino and can be changed to reflect other environmental factors such as weather
Coupon codes are tied to Player Card number and easily integrated into existing casino operations