PlayAway™

Attract new customers. Increase return visitation for your existing players.

Our innovative gaming strategies and solutions use the Internet to help casino operators communicate with their players when they are away from the casino — directly improving brand loyalty, helping to attract new players and deepening the bonds of loyalty with existing players — all in an innovative and cost-effective way.

Our PlayAway system, which includes Fun Play, Bonus Play and Money Play modules, progressively enables operators to leverage the marketing power of the Internet to drive their top line.

With our Fun Play implementations, casinos experience a significant increase in web traffic — on average 2 times their average prior to launch. Of the new web visits generated, about 10% register online for a new player club card, and of those, 25% will actually visit the casino to activate their cards. These new players are proving to be worth significantly more in Average Daily Theoretical (ADT) — in most cases as much as 3 times — as a new club member that the casino acquires through their existing channels.

Our Bonus Play module is aimed at interacting with existing and lapsed players, including those acquired through Fun Play. In most cases the casinos are inviting their players to come to the website daily to play games and receive awards and promotions. On average, for every 3 web visits, we are generating a new casino visit. And because the games are exciting, fun to play and there is a chance to "win," we are generating significant web traffic and interest in the program.